The SEO is derived from the term “Search Engine Optimization” which has equivalent words such as SEO or search engine optimization, all of which are in the same sense and can be defined as follows:

SEO (search engine optimization) does not mean deception or manipulation of search engines with non-ethical methods. They have been created to help improve the visibility and relevance of websites in natural search results with the goal of reaching a high ranking.

SEO can be considered as a set of methods for the strategic change of websites. This process addresses the most important factors of the page and increases its importance on the search results page.

SEO is not a simple process that can be easily implemented because it requires a lot of knowledge, background knowledge and patience. Search engines are unpredictable by constantly changing their ranking algorithms, so the SEO engineers are in charge of maintaining their information in this area.

Google’s ranking algorithm has more than 200 criteria for ranking a site. Therefore, SEO engineers need to understand the most important of these criteria for successful SEO implementation.

What is the purpose of SEO?

The purpose of SEO is to help websites gain a high place in natural search results and to increase the link between pages and keywords entered by users. Showing the most pages associated with the search query has many advantages for both the user and the search engine, in which the user finds the most relevant search results, and the search engine is trusted because its algorithm shows the most relevant pages. .

After Seebra began to improve ranking of sites in their natural search results, this process required knowledge and time to implement their own methods. Time is the largest initial investment to optimize a site or one page.

Depending on how competitive keywords are used in optimization, SEO takes weeks or months to come to fruition. Although the results of search optimization may not be seen quickly, in the long run, the benefits of SEO increase site rankings and increase visitor numbers. For websites, it’s very important that the first page of Google search results is one of the first three natural results, which includes 58.4 percent of the clicks.